Posts tagged Extending Entertainment

Developing an IP franchise in todays multi-media world takes a more integrated and fan-centric strategy. The foundation of which is a storyworld, a multi-path world of stories and characters that allow fans numerous entry points into the IP

EntertainmnetSuzie DomnickJanuary 25, 2019Entertainment, Extending Entertainment, Franchise Development, Story Worlds

Emmy Award Winning Free Rein Adds Publishing

Additional Free Rein stories in books, which is perfect for the tween demographic, could serve not only as bridge content but also feed the fans fervor for more Free Rein and sustain interest leading into season 2.

Entertainment PublishingSuzie DomnickDecember 6, 2018Free Rein, Horses, Publishing, Bridge Content, Extending Entertainment, Fandom