TWEEN & TEEN GIRLS SPEND MORE HOURS EVERY DAY WATCHING ENTERTAINMENT THAN ANYONE ELSE - SO WHY ARE THEY UNDERSERVED?

Teens spend an average of nine hours a day in front of a screen, and several of those hours are for entertainment. Yet finding content for teen girls can be challenging. They want relatable yet fascinating storylines, imperfect characters and new worlds within which they can become lost, or at least distracted enough from their digital life to put down their phone for a while. A lot of early teens feel peer pressure to watch the latest buzz-worthy young adult (YA) films and series yet that entertainment is often beyond what is best for kids at that age, emotionally and mentally speaking. As an industry, we aren’t giving kids in their early teens the entertainment they want.

Gen Alpha, EntertainmentSuzie DomnickFebruary 16, 2022Teens, Tweens, Content, Content for Girls, Content Development

Finding STORY - A Case Study in Transforming a Brand

Their business was based on a beloved seasonal character that had blossomed into a global consumer products business and the team knew that STORY needed to become the foundation of their business expansion. It is a bold evolution when a company changes their primary focus to ensure further growth. Yet this management team was small and nimble and hungry for expansion and their excitement to evolve into an entertainment company was captivating.

Entertainmnet, Franchise DevelopmentSuzie DomnickJuly 14, 2021Entertainment, Brand Development, Story Worlds, Content Development, Intellectual PropertiesComment