I developed a franchise strategy for the licensing that involved two separate but equally important creative programs. The initial launch for consumer products was an illustrative classic Harry Potter program that was faithful to the books and an evergreen program. A unique theatrical merchandise program was planned to release around each theatrical window. The strategy was to ebb and flow the programs with the goal of building a new right of passage through the magical world of Harry Potter for both girls and boys.
The creative development for the brand included everything from style guides, to packaging, to brand marketing of Harry Potter. Numerous elements from the original style guide that I developed are still being used today, such as the golden snitch HP logo.
This work became the foundation for building the Harry Potter brand, which has become one of the largest global franchises of our time. It was a magical journey (sorry no pun intended!) and an experience I will cherish always.